At FMS Europe, our team’s experience is unmatched in the franchise development industry. The United States is the birthplace of modern franchising, and that’s where our story begins. FMS USA has been at the forefront of franchise innovation for decades, shaping the systems, strategies, and success stories that have defined the global industry.

From those pioneering roots, our expertise has expanded to every corner of the world, through the powerhouse teams at FMS USA and FMS Asia. Today, FMS Europe unites this wealth of knowledge and applies it to the complex and varied markets of Europe: from the largest EU economies to emerging high-growth regions, including the UK.

When you work with FMS Europe, you gain direct access to:

• The originators: a team that has helped define franchising as we know it, with a legacy built in the very market that invented the model.
• International market mastery: hands-on experience launching, scaling, and selling franchises in North America, Asia-Pacific, the Middle East, and Europe.
• Global collaboration: direct, ongoing cooperation with the same consultants, marketers, strategists, and creative professionals who have delivered:
  • 9,720 franchises sold worldwide
  • 767 brands franchised
  • 509 master franchises sold
  • Over 500 successful partnerships

Our network includes specialists in every critical area of franchise growth:

• Strategic market analysis
• Franchise documentation and legal frameworks
• Brand positioning and creative direction
• Financial modelling and ROI forecasting
• International master franchise sales
• Franchise marketing (Google Ads, Meta Ads, SEO)
• Web design and lead generation systems
• Ongoing franchisee support structures

Leadership: Europe

Our European division is headed by a highly experienced franchise development professional with a proven track record in international markets. They work closely with every client: from the very first consultation through to launch, ensuring each project benefits from hands-on leadership, strategic precision, and a commitment to measurable results.

Why We’re Different

Most consultants operate within one region. FMS Europe brings together a truly borderless team with proven success in multiple continents and across diverse industries. This combination of U.S. franchise heritage and international execution makes us the only partner in Europe with the depth, reach, and track record to deliver rapid, sustainable franchise growth.