Lucia Scerbikova is a brand strategist and digital growth leader with international experience spanning Europe, the U.S., and the Middle East. She holds a Bachelor of Science in Business Administration (BSBA) from City University of Seattle (VŠM Bratislava). This degree is structured to give graduates a comprehensive foundation in global business, covering finance, marketing, management, organizational behavior, and strategic planning. Lucia Scerbikova brings over a decade of international experience in business, branding, and digital innovation. This strong foundation gave her the strategic and operational mindset she now applies to scaling brands and leading digital projects.
Her professional journey began in the creative industry as a model with Assets Model Agency in Dublin, where she worked on campaigns for global brands such as Discover Ireland and Harvey Nichols. These early experiences sharpened her instinct for brand image, storytelling, and consumer connection, giving her a unique perspective on how to position and elevate brands.
Lucia spent a decade at No-H2O, initially as Online Marketing Manager and later as CTO. In these roles, she directed marketing, influencer partnerships, and digital strategy while also managing the app development team responsible for creating and launching the first on-demand carwash app in Europe and the U.S. She oversaw the project from concept and technical build through rollout across multiple cities, aligning the product’s innovation with compelling brand positioning and user acquisition strategies. Her ability to bridge the gap between technology and marketing gave No-H2O a distinctive edge in scaling.
More recently, Lucia has played a pivotal role in the growth of SK Clinic, one of Slovakia’s leading aesthetics and longevity clinics. She led a comprehensive digital rebrand, implemented advanced digital systems, and built influencer-driven campaigns that rapidly expanded the clinic’s visibility and client base. By focusing on non-paid growth channels—organic content, influencer partnerships, SEO, and community engagement—she demonstrated that strong brand positioning and creative marketing can deliver exponential growth without heavy reliance on advertising budgets.
At FMS Europe, Lucia brings this unique skill set to clients who need to clarify their brand, stand out in competitive markets, and grow sustainably. She helps businesses:
- Define and refine their brand positioning to create clarity and differentiation.
- Execute rebrands and repositioning projects that revitalize customer perception.
- Build organic growth systems using content, SEO, and influencer marketing.
- Align technology, storytelling, and marketing into one cohesive growth engine.
Lucia’s philosophy is clear: great brands don’t win by spending more, they win by being clearer, more consistent, and more creative than the competition. She has a proven track record of taking both new and established brands from their current state to a stronger market position, creating roadmaps that blend vision with execution.
