How to Franchise Successfully in Africa: Strategy, Risks, and Best Practices

Franchising in Africa offers extraordinary growth potential, but it is not a shortcut to scale. Brands that succeed approach the continent with discipline, local intelligence, and a long-term mindset. Those that fail usually underestimate execution complexity, overestimate speed, or apply a one-size-fits-all strategy. Understanding how to franchise in Africa is crucial for navigating these challenges.…